By SCOTT L RINDENOW
As traditions holds, I attended the CES (Consumer Electronics Show) 2018 which wrapped up in
January in Las Vegas. It was the most expansive CES, breaking records across the board and providing
opportunities for companies big and small to launch innovation to the world market.
More than 3,800 exhibitors unveiled their latest technologies at venues all over Las Vegas. CES
showcased the latest wave of products and technologies that are connecting the world, enhancing
lives and solving global challenges. Over 170,000 industry professionals attended the show. Like every
CES, there was a mix of amazing, intriguing and downright ridiculous technology.
Technology now touches every facet of our lives, from providing an immersing home theater
environment, to improving our workouts and the way we sleep, to keeping us safe on the roads and
in our homes and even preventing or treating illnesses. One of the great things about the annual
trade show is that it helps set our expectations for technology in the coming year.
This year again the big push was on Virtual Reality, Autonomous Vehicles, Drones, 3D
Printers, Talking Everything, Wearable Technology, Fitness Trackers, 4K UHD TV, HDR TV, OLED TV,
Home Security, Robots and Technology that Connects.
Some of the more “unusual” tech products at the show were such items as a Bluetooth-
Connected Pregnancy Test, a WiFi Digital Spoon, the world’s first Laundry Folding Robot, A WiFi
Connected Refrigerator with internal cameras so you can check your frige from the grocery store,
a Connected Rubber Ducky, the Smart Bra and lots of Aroma Enhanced Products.
At CES 2016, a lot of the news and push involved TVs. There were televisions with brighter
images that really pop thanks to high dynamic range (HDR) technology, the advent of 4K Blu-ray
players, and new competition in the small but growing OLED TV business where Samsung has
designed a TV that is impressive with its amazingly true-to-life colors.
ATSC 3.0, which will eventually be the new digital broadcast standard for over-the-air TV
reception is something to watch because, at some point, the standard will be rolled out and the
tuner in your current TV will no longer work. How long it will take is still a question, as standards
still have to be finalized and broadcasters will need to upgrade their equipment and existing
infrastructure. Among the benefits of ATSC 3.0 are the ability to handle 4K broadcasts, greater
interactivity and the ability for signals to be sent to both fixed and mobile devices simultaneously.
LG and Samsung are the real giants of the global TV marketplace, and both showed exceedingly
cool, highly compelling takes on how big-screen TV tech could evolve over the next few years.
LG's 18 inch rollable OLED TV takes TV technology to places no screen could fit before. The
ultra-thin display acts more like a piece of paper than a television yet maintains an amazing
picture. It's easy to imagine rolling it up to hide away when it's not in use, moving it around the
house to watch anywhere, or sliding rolled-up into a bag to take on vacation. The obvious next
step is making it bigger.
Now, the average TV buyer is always going to be overwhelmed by the gaggle of new
specifications and terms and fancy technology descriptions that TV makers cook up to justify
higher prices. CES 2016 throws even more into the mix.
The best thing about the upcoming arrival of 4K UHD Blu-ray players may be that it has helped
push the industry toward finalizing UHD standards, including those for high dynamic range (HDR).
HDR is the term used to describe a wider range between the whitest whites and blackest blacks in
an image, so contrast is significantly improved. Television manufacturers cite studies indicating that,
for most people, HDR and a wider range of colors are more noticeable than increased resolution.
HDR signifies improved content on TV shows and movies. It is not just more pixels, but better pixels.
The HDR TV’s I've seen are very impressive. Very few of the TVs sold last year can play back HDR
content, but in 2016 most of the major-brand TVs with 4K resolution are HDR compatible.
Now you see it, now you don't. Transparent TV technology has been around for a few years,
but Panasonic's prototype this year showed how it can fit into your home decor. The wood frame
around the TV shoots micro LEDs onto the glass when in use. When the screen is off, the glass
becomes transparent. TVs take up a lot of wall space, so it would make sense to have a display
that could disappear when you're not using one.
Today, we have a choice between cable broadband Internet, DSL Internet over your phone line,
which is slow and Satellite Internet. Soon, a new technology will be coming that will offer Fiber-
like speeds right over your phone line. It's called G.Fast, and Israeli chipmaker Sckipio is
showed off the powerful technology at CES this year. In a demonstration, they showed off
download speeds of nearly 750 megabits per second traveling over a standard phone line.
That's 50 times faster than the broadband that you probably have coming into your home right
now. This technology will greatly enhance the ability to stream content throughout the home.
The promise of G.Fast is to offer an alternative to your broadband company. The technology will
give your telephone provider the ability to offer even faster speeds than cable. The G.Fast
technology will debut in the United States later this year.
In the increasingly popular Virtual Reality world, GameFace Labs makes a self-contained VR
headset, meaning it doesn’t need to be attached to an external computer like Oculus or other
headsets that require a high-powered gaming rig. GameFace Lab’s first device will ship in 2017
Drones have taken an important position at CES given the rising popularity of these devices.
Drones with 4K video-recording cameras were the rage. Chinese company DJI, which has earned
quite a reputation for itself with its Phantom and Inspire Drones showcased the new Phantom 3 4K
which comes with a 4K camera and Live HD feed.
The EHang 184 is a human-sized drone built by the Chinese UAV company EHang. It is an
autonomous drone that will be able to carry a single passenger for 23 minutes at a speed of 60
MPH. The 184 also has gull-wing doors and arms that fold up.
Car manufacturers have dominated this year’s show, with Toyota, Volkswagen, General Motors
and Fiat Chrysler all bringing futuristic cars to the show. These cars aim to drive themselves and
are filled with touch screens permanently connected to the internet. Ford set an ambitious target
of having an autonomous vehicle on the road by the end of 2016. Technology companies including
Apple, Uber and Google are all that believe they can beat Detroit in the race to a fully robotic car.
In the category of unusual events taking place at the show, a Chinese manufacturer’s booth was
raided by US marshals in a crackdown on patent-infringing hoverboards. The raid, which led to
the confiscation of the self-balancing, one-wheel Surfing Electric Scooters, signs, branding and
show-floor stalls. As we all know, the stealing of intellectual property is not a victim-less crime.
Coming To A Living Room Near You: 8K
Samsung is rolling out its new Q900 QLED television with AI-driven 8K upscaling.
Samsung announced that it is joining the 8K consumer television world with initial shipments of its new 85-inch Q900
QLED television to select retailer. Samsung has built an AI-based upscaler, called the Quantum Processor 8K, into the
television to produce 8K resolution regardless of the video’s original resolution, the company said. The proprietary 8K
upscaling technology is capable of up-resing content from a variety of sources, including streaming services, set top boxes,
HDMI and USB sources and even mobile sources, the company said. Samsung’s Quantum Processor 8K also optimizes
audio for each scene, adjusts brightness to the set’s surroundings and drives personalized content recommendations.
Priced just below $15,000, the Q900 offers Q HDR 8K, Samsung’s high dynamic range powered by HDR10+ technology.
The new TV is capable of 4,000 nit peaK brightness, and includes many new functions. They include One Remote, which
allows the TV to recognized and analyze devices connected via optical cable and automatically switch image source and
audio output to optimize the viewing experience; Ambient Mode, which enables the TV to mimic the surroundings wall
pattern and overlay art, personal images or news, weather and other helpful information; and Universal Guide, a
personalized recommendation feature that finds live and OTT content on TV, the company said.
Nielsen: Younger Viewers Watching TV Out of Home
According to a new report from Nielsen, while younger viewers are among the most active video streamers, the millennial
generation and generation Z are also watching linear TV content in out-of-home locations. Nielsen says that 39% of all
out-of-home viewing came from generation Z/millennial viewers, 14% higher than national in-home viewing for these
WHY THIS MATTERS: With Nielsen measuring out-of-home viewing more thoroughly, and more ad buyers accepting
out-of-home viewing among the impressions they pay for, the finding could mean extra dollars for TV networks.
VERIZON/GOOGLE LIVE TV STREAMING
Verizon is in talks with Apple and Google to stream live TV over its 5G network Verizon appears to also in talks
with Apple and Google to stream live TV over its 5G network Verizon wants to partner with Apple or Google to stream
live TV to homes over it’s upcoming 5G network, according to a report from Bloomberg. The company is reportedly in
talks with both companies, but a partnership isn’t guaranteed to come out of those negotiations. Enlisting the help of
a service like Apple TV or YouTube TV, Verizon could deliver those services at 5G speeds to offer customers more tempting
content packages than those presented by traditional cable companies like Comcast and AT&T. Otherwise, Comcast and
AT&T, which are also either investing in 5G infrastructure or testing out the technology, could threaten Verizon with their
superior television shows and eventual 5G speeds. While none of the companies openly commented on the reported talks,
Verizon did announce plans to launch a 5G network in Houston starting this year, citing the support of local officials.
Verizon already announced plans to bring 5G technology to Sacramento and Los Angeles earlier.